In the ever-evolving landscape of consumer goods, few brands stand the test of time. R Whites Lemonade is an iconic symbol of quality, taste, and tradition. With a rich history that spans over a century, it leaves a refreshing mark on British culture and our taste buds.
In 1891, Robert and Mary's son, Robert Whites Jr., officially registered the R Whites brand, marking the beginning of a new chapter in the family's lemonade legacy. With a fcus on quality and taste, the brand steadily expanded its reach, delivering the refreshing beverage to thirsty consumers across the country. By 1896 R Whites reached far & wide. So much so that they were appointed as a supplier for Napoleon & the Prince of Schleswig-Holstein.
World War 2 took its toll on the company with factories lost in the Blitz plus sugar rationing. During this difficult period, R. Whites was able to stay afloat by relying on the profitable crisps line of the business.
One of the most enduring aspects of R. Whites' legacy is its iconic advertising. Their slogan: "The secret lemonade drinker" was introduced in the 1970s. This tagline captured the imagination of the British public, evoking a sense of mystery and intrigue that further endeared the brand to its fans.
As tastes and trends evolved over the years, so too has R. Whites Lemonade. The brand introduced new flavours and variations, while remaining true to its original recipe and commitment to quality ingredients.
Today, R. Whites Lemonade continues to be a beloved staple in British households, enjoyed by generations. Its distinctive yellow label and classic taste serve as a nostalgic reminder of simpler times, while remaining relevant in a fast-paced and ever-changing world.
In a marketplace crowded with choices, R. Whites Lemonade stands out as a timeless classic. A testament to the enduring power of quality, tradition, with a touch of lemony goodness. From its humble beginnings on a London street market to its status as a beloved household name, the brand's story is a refreshing reminder of simple pleasures done right. Next time you reach for a cool, crisp glass of lemonade, raise a toast to the enduring legacy of R. Whites.
Sign up for full access to our tools, resources and inspiration library to enhance your drinks menus and upskill your bar teams.
Sign up free
All articles 
