Social Media Platforms

2 minutes

Which social media platform is right for you?

Whether you’re new to social media, or simply want to up your game, you’re bound to have witnessed first-hand your customers’ passion for sharing snaps online. 

So how can you capitalise on this? It might feel like a minefield to begin with, but with 88% of people admitting they are influenced by reviews and online comments, businesses can’t afford not to get social.

According to CGA, two-thirds of guests to London’s 100 most influential bars say they have uploaded a picture of a cocktail onto social media.

First things first if you’re a beginner, you need to decide which social media channel works best for your business and which is worth investing time into. Take a look at the information we’ve provided on who is using which channel and why you might prefer one over another:

Facebook

Typical audience: 30 – 59 year olds (2.3bn users/month)

What can you do: Post updates, pictures, videos or link to your menu or latest offers

You can also: Set up event notifications and answer customer questions

Best for: Targeting your customers in a specific area

Downside: Crowded with competitors

Did you know? Your Facebook page can play host to reviews and recommendations from customers

X (Formerly Twitter)

Audience: 18 – 39 year olds (321m users/month)

What can you do: Post status updates within 280 characters

You can also: Engage with new followers through hashtags

Best for: Jumping on the back of existing events or hashtags

Downside: Limited character space for your updates

Did you know? Twitter has become an increasingly popular platform for customer service queries

Instagram

Typical audience: 18 – 39 year olds (users/month)

What can you do: Post image led updates

You can also: Create stories for live events

Best for: Sharing your latest photos

Downside: You can’t include links within posts

Did you know? Instagram continues to expand and has now launched Threads, a rival platform to X (Twitter).

Chosen which platform you want to use?

Check out our the Social Media guide on Britvic's Sensational Drinks platform, that can help you turn posts and videos into sales drivers.

Visit Sensational Drinks